Think Like A Lawyer ; Don’t Act Like One – CREATE GOODWILL

A tight contract and a top lawyer might be effective, but goodwill offers you even better protection. If you’ve got your rival’s goodwill, he’s less likely to take you for a ride. Goodwill prevents conflicts. Develop goodwill by investing in the personal relationship. No wonder Russians first get drunk together and Finns share a sauna. Friendship first, then down to business.

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