Potpourri

McDonald’s ‘Mc’ prefix: mixed results

McDonald’s doesn’t actually own the trademark to the prefix ‘Mc’. Instead it opts to litigate on a case-by-case basis, when it feels another company has got too close to its brand. For example, it was successful when challenging San Francisco-based coffee chain McCoffee, and defeated MacJoy in the Philippines.
But McDonald’s lost out against McCurry, a Malaysian fast food chain, in a battle that lasted over eight years. Apparently, the food served was so distinct that no one would ever confuse the two.

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