Paris Hilton’s ‘That’s hot!’: approved

In 2007, Paris Hilton was arguably the most famous woman in the world, thanks to her show The Simple Life and her penchant for publicizing her personal life. She trademarked her catchphrase “That’s hot” early on in her career in order to capitalize on her exposure.

But Hallmark Cards took no notice and printed a card featuring a blonde character in pink exclaiming the catchphrase. Hilton did not hesitate to sue, and Hallmark was forced to settle in 2010 for an undisclosed sum.

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