Nintendo’s “It’s on like Donkey Kong”: approved

In the maelstrom of press ahead of the release of its much-anticipated Donkey Kong Country Returns Wii game in 2010, Nintendo filed a trademark suit for the phrase “It’s on like Donkey Kong”, which was first used by rapper Ice Cube in the 1992 hit-song Now I Gotta Wet’cha.

Despite Ice Cube being the author, Nintendo was successful in trademarking the slogan.

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