Kovalam was among the most prominent tourist spots in India during the hippy era. It still has a high status among tourists. Kovalam is finding a new significance in the light of several Ayurvedic salons, and recuperation and regeneration resorts which provide a wide variety of Ayurvedic treatments for tourists.
Kovalam has three beaches separated by rocky outcroppings in its 17 km coastline, the three together form the famous crescent of the Kovalam beach. The southernmost beach, the Lighthouse Beach is the one most frequented by tourists. Lighthouse Beach got its name due to the old Vizhinjam Lighthouse located 35 metre high on top of the Kurumkal hillock. The lighthouse is built using stones, is coloured in red and white bands and enjoys a height of 118 feet. Its intermittent beams at night render the beach with an unearthly charm. Eve’s Beach, more commonly known as Hawah Beach, is a beehive of activities with fishermen setting out for sea. With a high rock promontory and a calm bay of blue waters, this beach paradise creates a unique aquarelle on moonlit nights. Samudra Beach – A large promontory separates this part from the southern side. Samudra Beach doesn’t have tourists thronging there or hectic business. The local fishermen ply their trade on this part. The sight of the waves lashing on the rocks below is awesome. Shallow waters stretching for hundreds of metres are ideal for swimming. The beaches have steep palm covered headlands and are lined with shops that offer all kinds of goods and services. The sands on the beaches in Kovalam are partially black in colour due to the presence of ilmenite and Monazite. The normal tourist season is from September to May.